Creating jobs in low income communities such as Delft.

South Africa is in a bind: in a post-apartheid setting still beset by inequality, youths finish high school only to be upended into the world with no meaningful employment options. Unable to find jobs, they dissolve into poverty – and cope through crime and drug abuse.

A problematic solution

Against this backdrop, contact centers have become a primary source of income for both those starting out in the job market and those who cannot find work. As welcome a countermeasure as this is, the centralized nature of the traditional contact-center structure requires staff to travel large distances to and from low income communities. This daily travel drains already-strained funds, wastes excessive amounts of time and fragments families.

The new solution

The installation of fiber-to-the-home (FTTH) and free Wi-Fi in Delft has opened an era of opportunity for the area. This sudden injection of communications infrastructure has made possible projects such as Reimagine Delft, a proof-of concept collaboration between the Ayyoub Foundation, the City of Cape Town, ZaiLab and Zoë Incubation Center.


Employment and community development: Delft will be given the tools it needs to empower itself with a state-of-the-art contact center that will initially employ 180 agents.

The model will later expand to allow agents to work from home. This will improve the lives of stay-at-home parents, physically challenged people and anybody else who would benefit from expanded home hours.

Quality of life: The center will provide jobs that are much closer to home – and eventually jobs that are at home. Agents will save both time and money; they’ll get to be closer to their families; and they’ll lessen the time they spend on South Africa’s roads.

The blueprint

The foundation is recording everything it learns from this process, and will make this blueprint available once the proof of concept has been finalized.

Working is a human right.